Strategy Unscripted

Srulik Dvorsky, Co-founder & CEO at TailorMed unpacks how a purpose-driven healthtech company tackles “financial toxicity” and improves access to care. Based in New York and originally from Israel, Srulik explains TailorMed’s journey from a focused affordability solution to a growing network across providers, pharmacies and pharma, supporting patients through complex medical journeys.

Mark Preston, Director of Technology Integration at Oxa and Motorsport Director at Lola Cars shares practical lessons on leading high-performance teams, balancing short-term delivery with long-term strategy, and applying motorsport discipline to complex industries.

Graham Brown, Executive chair and Co-Founder of Media Sense, shares the journey from corporate advertising to entrepreneurial leadership. Graham shares his insights on building a complementary management team, the critical importance of client service, and the creative strategies that have driven Media Sense’s growth and successful private equity exit.

Nir Shalom, CEO of floLIVE, explores how strategy, innovation, and customer obsession come together in one of the world’s fastest-growing tech sectors. From his time at AT&T to leading a global connectivity disruptor, Nir shares how strategy must evolve dynamically to meet the demands of mission-critical infrastructure, global expansion, and continuous innovation.

Halil Bedevi, the founder and CEO of Manufacturing IQ, shares his thoughts on how AI, robotics, and automation are reshaping the manufacturing landscape. Halil shares his insights on the challenges and opportunities facing UK manufacturing and offers strategies for staying competitive in an evolving global market.

Will Casselton, CEO of McKinney Rogers, explores the critical gaps between strategy and execution. Will shares his insights on mission-driven leadership, aligning teams with strategic intent, and creating a culture of accountability.