April Strategy

Accelerating value delivery for organisations across the world

April Strategy is a global management consultancy with leading-edge practitioners in strategy, proposition development, organisation design and change management. It offers a unique combination of deep expertise and client collaboration, proven to accelerate and deliver benefits for organisations around the world.


April Strategy helps bridge the gap between strategy and implementation to deliver long-term value for organisations. Our experienced team of partners and consultants collaborate closely with clients to:

  • Architect dynamic strategy, clarifying strategic foundation and intent
  • Design compelling propositions and sustainable business and operating models
  • Orchestrate and accelerate change through transformation programmes and behaviour change at scale
  • Build internal capability through organisation design and transition management

April Strategy has 20 years’ experience working with ambitious organisations in both the public and private sectors, including:

  • Leading global organisations, both HQs, regional hubs and local business units
  • Dynamic, diverse start-ups and SMEs
  • Government and public institutions

The sectors we cover include but are not limited to FMCG, retail, hospitality and leisure, financial and professional services, real estate, education, healthcare, public sector, automotive, B2B

Supported Languages
  • English
Core Geographies Serviced
  • UK
  • Western Europe
  • Middle East
  • USA
  • Australasia
  • SE Asia
  • South America
Specialty Industries
  • Retail
  • Automotive
  • Professional Services
  • Education
  • Healthcare
  • Consumer Goods
  • Real Estate
  • Insurance
  • Financial Services
  • Hospitality
Contact Details
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71-75 Shelton Street, London, WC2H 9JQ, United Kingdom
Transformation Director
AZAQ, Saudi Arabia

April is a genuine disruptor to the classic strategy consultant model. They demonstrated deep expertise in strategy development and implementation, but also a distinct collaborative way of working which is very empowering for all participants

President, Automotive
Al-Futtaim, UAE

April’s work on the OD programme has been truly outstanding, and is already yielding great results for the business. This is an exemplar for the whole group.

Marketing Director
Volkswagen Brand, UK

In my 20 years in the automotive industry, this is the most impressive thing I’ve seen in terms of implementing change across a network.

Director of Consumer Insight
Nestlé, Global

April helped us to succeed where previous attempts had failed, having the courage and the confidence to push us to work in new ways that unlocked fresh insight and value.

Set your Strategic Direction in 60 Minutes

We’ve supported some of the world’s most successful organisations in developing their strategic North Star – and now, it’s your turn!