Today’s business leaders face relentless pressure – to deliver bold outcomes, align global teams and adapt at speed. Yet traditional strategy models remain too slow, too static and too removed from day-to-day execution.
It’s a breakthrough in modern business strategy – combining intelligent software, data driven insights and expert facilitation to turn ambition into results. Built for clarity, accountability and impact, it transforms strategy into a live system embedded in the rhythm of a business. Trusted by global leaders – from cutting-edge manufacturers to Super Bowl-winning teams – it’s how top organisations make strategy deliver real results.
Our new identity signals what Strategy in Action has always been, a strategy system built for real-world leadership and results – delivered by experienced partners, powered by data and technology, and designed to help leadership teams build and execute strategy with pace and precision.
“We’ve built a system – delivered by real experts and embedded into organisations – that gives leaders a smarter, more structured way to get strategy done. This new identity reflects our evolution, and the clarity, momentum and impact we empower leadership teams to achieve.”
– Davide Sola, CEO of Strategy in Action
The Strategy in Action System brings together the essential components that enable organisations to move from intent to execution:
The best practice strategic thinking framework for structuring strategic choices and planning executing
Build, execute and refresh and access your strategy with our AI native digital twin
Automate internal data and knowledge collection coupling it with external benchmarks to support both strategic and tactical decisions
Engage teams in the development and execution of the strategy while building their strategic and leadership skills
Together, these elements form one connected system – built for leaders who need to deliver.
To bring this evolution to life, we’ve introduced a refreshed brand identity – modern, focused and product-led.
We’ve also introduced a new icon system – designed to guide users seamlessly through the four core delivery components: Canvas, Workshops and Coaching, Platform and Data and Insights. Each icon brings clarity to the experience and reinforces the modular structure behind the Strategy in Action System.
Strategy in Action is used by ambitious organisations across industries – from multinationals and fast-growth scale-ups to government bodies and elite performance teams. It’s designed for executive teams who don’t just want a strategy – they want to see it delivered.
Our new brand identity is now live. Visit www.strategyinaction.io to explore the Strategy in Action System – and see how we’re helping organisations around the world lead with clarity and deliver with impact.
