Become a Certified Professional

Enhance your skills and remain relevant in the market.

Certified Professionals are outstanding people who, through training, practice and assessments, have a demonstrated skillset that allows them to master the SiA process, facilitate workshops and conduct coaching sessions.

Certified Professionals may include strategy executives working within an organisation, freelance consultants or consulting professionals of advisory firms that are part of our Value-Added Partner network.

As a
Certified Professional,
you can:

Become the go-to strategy expert

Coach and support any leadership team and guide them through the strategy activation process.

Gain direct access to certified SiA Strategy Masters

Resolve any challenges directly with a SiA certified consultant from your pocket.

Join the SiA VAP Network

Join the SiA community of like-minded, certified professionals, consultants and industry leaders.

Certify strategic plans

Become a qualified leader to validate the quality and robustness of strategic plans using SiA.

Who is the Certification for?

Do you want to support your organisation in its strategic effort? Do you want to behave as an advisor and coach to other corporations? Then, the Certification Programme is for you.

who would like to undertake the responsibility of activating and facilitating the strategic process of their organisation


who want to expand their capabilities, work with other certified professionals on interesting projects and increase their earnings


employed by an advisory firm that is part of our Value-Added Partners’ network that would like to embrace the SiA process, get trained and accredited and reach their ambitions faster

Types of Certified Professionals

Strategy Advisor

As a Strategy Advisor, you will be able to support the analytical aspect of the SiA programme by developing insights and support material for the workshops

Strategy Lead

As a Strategy Lead, you will also be able to lead parts of a SiA programme, manage workshops as well as be responsible for a team of Strategy Advisors and the quality of the output

Strategy Master

As a Strategy Master, you will be able to master the SiA process end-to-end, engaging with senior clients and stakeholders and leading workshops

Certification process

SiA certification is a tiered lifetime personal accreditation with three different levels according to your set of skills and experience.

The SiA certification will ensure you get the necessary training and exposure to real-life projects.

As you walk further up the certification path, you will have the opportunity to be involved in larger projects and take on more responsibilities down the line, including group work facilitation, workshop management and client engagement.

Earning the SiA certification validates your skills and opens new doors for career advancement.

The Strategy in Action Programme has already been tested across most industries


Certified Professionals currently accredited


Projects delivered by our Certified Professionals


Training hours delivered by our experts

£100 M

Worth of projects offered by our network of partners